Small business owners are the backbone of the American economy — both local and national — and are the heart of the community they are based in.  The 30.2 million small businesses in the United States employ 58.9 million people, or 47.5% of the private workforce.  Yet, occasionally, small business owners are taken advantage of […]

According to the Wells Fargo/Gallup Q1 2019 Small Business Index Survey, small business owners report feeling less optimistic about their financial future (Index score of 46, down 13 points) and less optimistic about the what lies ahead for their business (Index score of 60, down 10 points), most likely due to decreased revenues. While the […]

Amazon is the largest online retailer in the world and seems to keep getting bigger every day.  In 2018, sales grew by an astonishing 31% to $232.9 billion, compared with $177.9 billion in 2017. Operating income in the year tripled, to $12.4 billion, compared with an operating income of $4.1 billion in 2017. Critics have […]

After a selection process that took a year and considered 238 cities, Amazon announced on November 23, 2018 its corporate headquarters, HQ2, will be based in Long Island City, Queens. A multi-billion dollar project, the development and subsequent activity at the new headquarters was estimated to create: 25,000 new jobs by 2029, and 40,000 new […]

The beauty of online advertising is that consumers have the opportunity to shop at any time of day. This is made especially more convenient with the advent of mobile technology allowing consumers to continue their purchasing anywhere they are as well. However, just because there are no time or location constraints to online shopping doesn’t […]

Advertising via email is an effective way for a company’s customers to take quick action on a sale, promotion, or even find out more information about a company’s products and services. However, it’s important to ensure each email complies with the CAN-SPAM Act to avoid violating its terms — which can lead to penalties against […]