The Future of Digital Advertising
A new study from Salesforce, “Digital Advertising 2020” takes a deep dive into the near future of media buying and discusses how the advertising and media buying industries will evolve due to technological advancement and consumer habits. In this study, 900 respondents were polled from the advertising, media buying, and marketing industries. Unsurprisingly, Salesforce found […]
BofA Small Business Survey Shows Optimism Very High
Bank of America’s latest small business survey found that optimism is very high in the small business community. This survey result demonstrates the highest level of confidence in the small business industry since 2015, with 54 percent of respondents saying they feel secure in the nation’s economy. The survey was conducted with the help of […]
Fintech and the Future of Lending
In the last few years, fintech has been taking the financial industry by storm, and so it comes as no surprise that fintech has had a significant influence in reforming the banking and lending industry. Although the number of nonbank lenders has been exponentially growing, their total is still far from reaching the volume of transactions […]
The Remarkable Rise of Women-Owned Businesses
Women-owned business are one of the fastest-growing groups of start-ups in America, according to data compiled by the Seventh Annual State of Women-Owned Businesses Report, commissioned by American Express OPEN. Without a doubt, women-owned businesses are greatly contributing to the country’s overall economy, as well as their local communities. Women-owned businesses are growing at a […]
Highlights from Q1 CNBC Small Business Survey
Over 2,000 small business owners were recently surveyed as a part of a quarterly questionnaire led by CNBC and SurveyMonkey. The purpose of the survey is to evaluate small business owners’ view on the economy, their level of confidence with their organizations within the economy, and how “Main Street” is performing — straight from those […]
Small Business Credit Survey Shows Alternative Lenders Have an Edge
According to the 2016 Small Business Credit Survey, which was conducted by the Cleveland and Richmond Federal Reserve Banks, larger businesses have a higher chance of securing financing in comparison to microbusinesses (categorized as nonemployer firms and small firms under four employees). As a result, these microbusinesses are depending on the owners’ personal finances in order to secure funding or seeking out alternative lenders and online […]